Your AI campaign coach, built into Claude
The PayIt2 Campaign Coach plugin helps you run fundraisers, plan events with smart ticketing, and collect money from groups, all through conversation with Claude.
/campaign
Build any campaign from scratch
/promote
Full promotion with social, email, and SEO
/check-in
Health check with score and action items
/engage
Personalized participant messages
Four commands. Fundraisers, events, and group payments.
Type a command, describe your situation, and get expert guidance. Each one works for any campaign type.
Campaign creation
/campaignGuided story interviews, title optimization (scored on emotional impact, clarity, and SEO), photo and video strategy, goal psychology, and a conversion checklist. Works for fundraisers, events, and group collections.
Title: "Help Maria and Her Kids Rebuild After Devastating Fire" (scores 8.5/10 for emotional impact and clarity)
Story lead: "Last Tuesday, Maria tucked her two children into bed in the only home they'd ever known. By Wednesday morning, it was gone..."
I've also mapped your $15,000 goal into milestones: $3K for immediate essentials, $7K for a rental deposit, $15K for a full fresh start. Want me to refine the story or move on to your photo and sharing strategy?
Campaign promotion
/promoteA 30-day content calendar across four phases: Launch Blitz, Momentum Building, Sustain and Expand, and Final Push. Platform-specific content for Facebook, Instagram, TikTok, X, LinkedIn, WhatsApp, email, and more.
Tuesday: Post a LinkedIn update targeting professional networks: "48 golfers are in for the Riverside Charity Classic. 72 spots left. Early bird ends Friday." Golf events convert well on LinkedIn.
Wednesday: Send a personal text to 15 people who clicked the link but didn't register. Here's a copy-paste: "Hey [name], saw you checked out the golf tournament. Early bird is $85 but goes to $110 Friday. Want me to save you a spot?"
Friday morning: Email blast: "Last chance for early bird pricing. $85 becomes $110 at midnight." Add a foursome group discount ($340 instead of $440) to drive bulk signups.
Each new sharing channel increases visibility by 2.5x. Want me to draft the content for any of these?
Participant engagement
/engagePersonalized thank-you messages, milestone updates, impact reporting, re-engagement triggers, and participant-to-advocate conversion. Works for donors, event attendees, and group collection members.
Today (progress update):
"Quick update: 16 of 25 teammates are locked in for new uniforms! We're at $3,200 of $5,000. If you haven't had a chance yet, here's the link. Deadline is Friday so we can place the order on time."
Day 3 (gentle reminder):
"Almost there! 20 of 25 paid. Just 5 left to hit our goal before Friday. Takes about 30 seconds."
Day 5 (final deadline):
"Last day! We need 3 more to place the order today. If there's an issue with the $200, let me know and we can work something out."
Each message comes in group text, email, and individual DM versions. The DMs name each person and use a warmer tone. Want me to generate the full set?
Campaign analytics
/check-inA real-time Health Score (0 to 100) weighted across momentum, social reach, story quality, engagement, goal progress, and network activation. Includes diagnostic framework, category benchmarks, and an optimization playbook.
Overall: 54/100 (needs attention)
• Momentum: 32/100 (no new donations in 4 days)
• Social reach: 45/100 (sharing has dropped off)
• Story quality: 78/100 (strong, no changes needed)
• Donor engagement: 61/100 (last update was 9 days ago)
• Network activation: 38/100 (92% of donors came from your direct contacts)
Top 3 actions to boost your score:
1. Post an update today. Campaigns that go 7+ days without updates see a 60% drop in new donations. I've drafted one for you.
2. Ask 3 top donors to share. Your network is tapped out, but their networks aren't. I'll write a personal ask you can send.
3. Add a deadline. Campaigns with urgency raise 30% more. Something like "Maria's lease starts April 1st" would work perfectly.
Want me to execute any of these right now?
Powered by five specialized skills
Behind every command is a skill loaded with proven strategies, frameworks, and benchmarks from top-performing campaigns.
Campaign creation
Story interviews using the Problem, Person, Plan, Ask framework. Title scoring, goal psychology, photo and video strategy, ticket tier optimization, cost-splitting logic, and a conversion checklist.
Campaign promotion
30-day content calendars across four phases (Launch Blitz, Momentum Building, Sustain and Expand, Final Push). Platform-specific copy for Facebook, Instagram, TikTok, X, LinkedIn, WhatsApp, and email.
Participant engagement
Tiered thank-you messages, milestone updates, impact reporting, re-engagement triggers, and participant-to-advocate conversion tactics for donors, attendees, and group members.
Campaign analytics
Health Score diagnostics weighted across momentum, social reach, story quality, engagement, goal progress, and network activation. Category benchmarks and prioritized optimization playbooks.
Smart context
Automatically detects your campaign type and gathers only the information needed for the current task. Remembers context across commands so you never repeat yourself.
Autonomous agents that work while you sleep
Three specialized AI agents handle the repetitive work, so you can focus on your cause.
Content generator
AutonomousBatches of social posts, emails, and campaign content tailored to your story and audience. Rotates through 8 content angles (Story, Progress, Gratitude, Urgency, and more) so your feed never feels repetitive.
Monday (Social proof angle):
Facebook: "48 golfers are in. 72 spots left for the Riverside Charity Classic on June 14. Early bird pricing ends Friday. Grab your foursome before tee times fill up." [Link]
Instagram Story: A countdown graphic showing 72 spots remaining, with the caption: "Who's joining us on the green?"
Wednesday (FOMO angle):
LinkedIn: A professional post highlighting the networking opportunity and cause, targeting coworkers and business contacts who golf.
Friday (Urgency angle):
Email blast: "Early bird ends tonight. $85 becomes $110 at midnight. Lock in your spot now."
I've also drafted a group discount push for foursomes and a sponsor outreach email. Want me to generate the full copy for any of these?
Campaign coach
AutonomousDeep analysis with honest assessment and strategic recommendations. Uses a 3-stage diagnostic (Traffic, Conversion, Engagement) to pinpoint exactly where your campaign needs help. No sugar-coating.
3-Stage Diagnostic:
• Traffic: Low. Your campaign has been shared on only one platform (Facebook). The average successful campaign uses 4+ channels by this point. This is your biggest bottleneck.
• Conversion: Actually solid. Of people who view your page, 12% are donating, which is above the 8% average. Your story is compelling, and it's working.
• Engagement: Stalled. You posted one update on Day 3 and nothing since. Campaigns without weekly updates see donation rates drop by 60%.
My honest take: Your story converts well when people see it. The problem isn't your campaign, it's that not enough people are seeing it. Here's your 7-day game plan:
1. Today: Post an update with a photo. Even a short "here's where we are" reactivates your existing audience.
2. Tomorrow: Share on Instagram, LinkedIn, and send a personal email to 20 contacts. Each new channel = 2.5x more visibility.
3. Day 4: Ask your 3 largest donors to share with their networks. You're single-threaded right now, meaning all donations come from people you know directly.
If you execute this plan, my forecast puts you at $3,200 by next week. Want me to draft the content for each step?
Donor outreach
AutonomousPersonalized communications at scale: thank-yous, re-engagement messages, impact updates, share requests, and follow-ups with pre-written copy for every channel. Works for donors, attendees, and group members.
Today (progress update):
"Quick update: 16 of 25 teammates are locked in for new uniforms! We're at $3,200 of $5,000. If you haven't had a chance yet, here's the link. Deadline is Friday so we can place the order on time."
Day 3 (gentle reminder):
"Almost there! 20 of 25 paid. Just 5 left to hit our goal before Friday. Takes about 30 seconds."
Day 5 (final deadline):
"Last day! We need 3 more to place the order today. If there's an issue with the $200, let me know and we can work something out."
I've written each message in group text, email, and individual DM versions. The DMs name each person and use a warmer tone. Want me to generate the full set?
Built on research across fundraising, events, and group payments
Every recommendation is backed by data on what actually moves the needle.
How it works
Tell Claude what you're running. Get a strategy, content, and coaching through conversation.
Add the plugin to Claude
Install once from GitHub. Works with the Claude desktop app or Claude Code CLI. No accounts, no dashboards. Just Claude.
Describe your campaign
Claude asks the right questions, then writes your story, sets your goal, and maps out a launch strategy tailored to your situation.
Keep the momentum going
Check in weekly for a health report, get ready-to-post content whenever you need it, and send personalized thank-yous that actually sound like you.
Get your AI campaign coach in about a minute
The PayIt2 Campaign Coach is a plugin for Claude, Anthropic's AI assistant. Install it from GitHub and start a conversation. No coding required.
Claude Code (CLI)
- Install Claude Code if you haven't already
- Run
/plugin marketplace add PayIt2/payit2-plugins-marketplace - Run
/plugin install payit2-campaign-coach
Claude Desktop
- Download the free Claude desktop app
- Open the Customize menu, click Add Plugin
- Point it to the repo or download the zip file
/campaign
Let's build your campaign. What are you raising money for: a fundraiser, an event, or a group collection?
Tell me a bit about your situation and I'll help you craft your story, set a goal, and map out a launch plan.
It's a fundraiser to help cover my son's medical bills after his accident.
I'm sorry to hear that. Let's make sure this campaign reaches the right people. A few quick questions to get your story right...
Stop guessing. Start raising.
Only ~27% of fundraising campaigns reach their goal. The ones that succeed follow a system. Install the AI Campaign Coach plugin and let Claude guide your next campaign.