New: AI Campaign Coach Plugin for PayIt2
We're excited to announce the PayIt2 Claude Plugin, a new AI-powered tool designed to help organizers create better campaigns, write more compelling content, and manage their fundraising more effectively.
If you've ever stared at a blank campaign description, struggled to find the right words to thank your donors, or wondered how to optimize your campaign for better results, this plugin is for you.
What the Plugin Does
The PayIt2 Claude Plugin is powered by Claude, Anthropic's latest AI model. It's designed specifically for fundraising organizers and helps you with everything from campaign creation to donor engagement.
Think of it as having a helpful, thoughtful partner who understands fundraising across all use cases, knows how to write persuasively, and can help you optimize every part of your campaign. And it's available right in Claude's interface, so you can work seamlessly without jumping between tools.
Four Key Features
Campaign Creation
Describe your cause, and the plugin helps you structure your campaign: setting a realistic goal, choosing the right messaging angle, and identifying the right audience. It asks the right questions to help you clarify your fundraising strategy before you launch.
Campaign Promotion
Get AI-generated ideas for how to promote your campaign across social media, email, and personal networks. The plugin suggests specific messaging for each channel, optimal timing, and creative angles to get more attention without sounding spammy.
Donor Engagement
Draft personalized thank-you messages, update emails that keep donors informed, and follow-up messages that encourage repeat contributions. The plugin maintains a warm, genuine tone while helping you scale personalized communication.
Campaign Analytics
The plugin helps you interpret your campaign data. It answers questions like: Why did my growth slow last week? How does my campaign compare to similar campaigns? What small changes might improve my results?
What You Can Do With It
Here are some real examples of how organizers are already using the plugin:
- Write compelling fund descriptions: Give the plugin context about your cause, and it drafts a description that connects emotionally without overselling. You edit it to make it yours.
- Create social media posts: Generate specific, shareable posts for Instagram, Facebook, LinkedIn, and Twitter that match your campaign's tone.
- Draft thank-you notes: Personalize thank-you messages for different donor segments. First-time givers get one message; repeat donors get another.
- Plan email campaigns: Structure a series of email updates that keep donors engaged throughout your campaign. The plugin outlines timing, content, and messaging.
- Optimize your page: Get feedback on your campaign page layout, messaging clarity, and call-to-action strength. Small tweaks often lead to better conversion.
The human touch matters: The plugin generates ideas and drafts, but you always have the final say. Edit, refine, and make everything your own. The AI is a tool to make your work faster, not to replace your voice.
How to Get Started
The PayIt2 Campaign Coach v1.0 is available on GitHub. Install it in Claude Desktop or Claude Code (CLI):
- Visit the PayIt2 Plugins Marketplace on GitHub.
- Follow the install instructions for Claude Desktop or Claude Code.
- Start a new conversation and use
/campaignto build any campaign type. - Use
/promote,/check-in, and/engagefor ongoing coaching.
It's that simple. No special setup, no learning curve. Just start asking for what you need.
Real Examples
Let's say you're raising funds for a community center renovation. You might ask the plugin:
"I'm raising funds for a community center renovation project. Our goal is $50,000. Help me write a compelling campaign description that explains why this matters without sounding desperate."
The plugin responds with a draft that captures the importance of the project, explains the impact, and includes a clear call to action. You refine it to add local details or adjust the tone.
Or you might ask:
"Create three thank-you message templates: one for small donors, one for major donors, and one for people who shared the campaign but didn't donate."
The plugin generates three tailored messages, each with appropriate messaging and calls to action. You copy, customize, and send them through PayIt2's Manage List feature.
What's Coming Next
We're continuously improving the plugin based on organizer feedback. Future updates will include:
- Automated campaign scheduling and posting to social media directly.
- Integration with PayIt2's Manage List for easier donor tracking.
- Real-time campaign performance analysis and optimization suggestions.
- Customizable templates for specific causes (legal defense, medical, education, etc.).
- Multi-language support for campaigns in Spanish, French, and other languages.
Why We Built This
Fundraising is hard. You're often juggling multiple tasks: writing campaign content, managing donors, promoting your campaign, updating donors. Meanwhile, you're still managing the actual cause or event that sparked the fundraising need in the first place.
We built the PayIt2 Claude Plugin to take some of that mental load off. By automating writing tasks and helping you organize your thinking, you can focus on what matters: building genuine connections with donors and moving your cause forward.
The plugin isn't a replacement for human judgment or authentic voice. It's a tool that makes the work faster and less daunting so you can spend your time on strategy and connection instead of staring at a blank screen.
Try It Today
The PayIt2 Campaign Coach v1.0 is available now, free to all PayIt2 users. Install it from the PayIt2 Plugins Marketplace on GitHub and start using it for your next campaign. Works with Claude Desktop and Claude Code (CLI). Organizers who have tested it report that they save 5-10 hours per campaign on writing and planning tasks.
Got ideas for how you'd like to use the plugin? We'd love to hear from you. Send feedback and feature requests to help@payit2.com.
Happy fundraising.
